High-quality content is the asset you are investing in.
Providing quality, valuable content for people to find will organically (gradually) increase the search engine rank position in the search results.
For most local small businesses, the 2 pieces of content every month is going to be local areas served pages meaning content optimized for your services/products and the cities/towns you want customers from.
We also create content that is more blog focused…but the blogs are all keyword optimized to help the SEO.
Sometimes we’ll use the content budget to add more content to your website, if it’s needed, and then transition to the local pages or consistent, targeted blog posts.
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